NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

How much are USC Trojans quarterbacks Jayden Maiava and Husan Longstreet expected to earn in name, image, and likeness deals ...

The Ohio State Buckeyes beat the Notre Dame Fighting Irish in the first 12-team playoff in college football history. In this ...

Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the ...

Ole Miss basketball absorbed a heartbreaking loss Wednesday night by giving up a late lead to Texas A&M. How it happened: ...

With National Signing Day coming next week, here's a look at where the top 10 QB recruits will play college football.

Is the gap between the Group of 5 and the Power 4 growing in recruiting? Here's how smaller football programs are pivoting ...

Miami football went to the state of Georgia to pull off its latest intriguing recruiting move. This time involving Ray Lewis' ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...