Football" was the leading NFL franchise in ad revenue - up 5% to $995.7 million. "SNF" viewing inched up 1% to 21.6 million.

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Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

The company has been criticized for its decision last year to not renew insurance policies for 72,000 property owners in ...

How will future legacy TV networks use the biggest annual TV show of the year to glean even more promotional value from the biggest TV show of the year?

CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Center with 1,000-plus toy-sized pop-up ...

Rocket Companies will return to the Super Bowl this year under a refreshed brand identity positioning the company as ...

An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder ...

Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty ...

The limited-edition Love Kit, featuring frozen sliders, pickles and a strawberry cheesecake dessert, is available nationwide ...

In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top ...