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Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

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