It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...

Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.

16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...

In this photo essay, the photographer put the spotlight on the performers’ personalities and asked one important question: What would your ideal strip club look like? Why can’t strip clubs be ...

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...

We speak to the team at UsTwo Games about the anticipated threequel, a captivating puzzle game which pushes the boundaries of its much-loved visual universe, and makes nature “a main character”. The ...

A collaborative project between studio DR.ME and Oliver Wilson, son of Tony Wilson, aims to bring the largely unseen handmade posters and collected ephemera of the music legend into the public realm.

Our Mumbai correspondent meets three creatives who are celebrating the rich visual history of street type, and making projects that build on the tradition for contemporary type design.

François Prost photographed the facades of over 100 hotels. The resulting series is a love letter to the cute and kitsch landmarks that dot Japan’s highways. Take a drive through Japan and you might ...

Our advice column is continuing to wind down, reflecting on the last half of 2024. Shanice Mears shares her experience of giving advice and her predictions for the future in this week’s Creative ...

Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...

As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months and shares her thoughts for 2025 in this week’s Creative Career Conundrums.