Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

The campaign tracked users across social media, raising potential privacy concerns.

Assembly and m ss ng p eces designed the space, reimagining the environment where the original Microsoft team worked.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Gen Z comedian.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

The potential layoffs at the social media platform's e-commerce business follow leadership changes last month.

Domino's "commercial break" within TikTok series "The Group Chat," fitness influencer Ashton Hall's new morning routine for ...