Like the Ouroboros—the mythical serpent that bites its own tail to form a circle with no beginning or end, and served as a ...

The snake-like Serpenti was Bulgari’s first icon of watchmaking, and it remains one of its most famous – and original – ...

The Bulgari Serpenti gained prominence almost immediately after its launch in 1948. Its reputation grew even further when ...

The high jewellery maison celebrates the Chinese zodiac in ‘Serpenti Infinito’, a Shanghai exhibition that traces how the ...

Last month’s devastating Los Angeles fires loomed large over Sunday night’s 67th Grammy Awards, which culminated with members ...

The Solotempo BVS100 measures just 19mm in diameter and 3.90mm in thickness and weighs just 5 grams, while still delivering a ...

Brimming with symbolism, the serpent holds significant meaning across many cultures going back to ancient times.

Italian luxury house Bvlgari is known for its Serpenti line of snake-inspired jewellery and watches. Read more at ...

At this year’s LVMH Watch Week, Bulgari unveiled the Lady Solotempo BVS100, a new in-house automatic caliber meticulously ...

[SHANGHAI] With the Chinese New Year of the Snake just round the corner, Bvlgari has taken the opportunity to lead off the festivities with an immersive exhibition in China that also celebrates the ...

Perfectly timed to the Year of the Snake, “Serpenti Infinito”—which opens tomorrow and runs through Feb. 16, 2025—pushes the boundaries of creativity to offer an interactive experience ...