The retail landscape changed a lot in 2025, and now it’s more competitive than ever. With such a crowded marketplace, brands ...

When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching ...

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The beauty sector is facing challenges that are drawing a lot of attention from major brands. Recently, Sephora has had to ...

Sephora has partnered with ride-share platform Lyft to offer customers subsidized transportation to selected store locations ...

Chameleon beauty products have ushered in a new era of makeup customisation, but how do they work exactly? And are they worth ...

Despite feeling incredibly lightweight, the Kérastase Elixir Ultime Hair Oil delivers an insane gloss that lasts. Formulated ...