Podcast Metrics Demos+ leverages a unique methodology combining census data with survey-based research. The survey is conducted by with GroupM with a representative sample starting with three thousand ...

As is the opening tradition at Forecast, economic analysts set the tone for the day by discussing the future of broadcast ...

This review, which kicked off in early November 2024, encompasses media planning, buying, commerce, social media, brand public relations, and influencer marketing, but excludes creative services ...

WPP has acquired minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to ...

The agency will also integrate WPP's AI-powered marketing system, WPP Open, to enhance its marketing solutions.

The social media elements are being managed by Boomerang, while GroupM is handling media planning and buying. Meanwhile, the ...

Northern Ireland’s Afro Mic Productions has secured commissions for two new documentaries for Channel 4.

Following WPP’s initial investment, T&Pm expanded into media, leveraging WPP’s global buying power and expertise through GroupM. T&Pm will continue to operate as a standalone multi-disciplinary agency ...

WebEngage has reported 9.5% growth in revenue to Rs 140.69 crore in FY24. In FY23, the marketing automation company had ...

Kidswear brand Miniklub has announced Shahid Kapoor and Mira Kapoor as its first-ever brand ambassadors. The brand is set to launch its latest campaign, “Dads Will Be Dudes,” in November 2024, ...

Campaign’s Agency of the Year Middle East awards shortlists for 2024 have been revealed. In its third year, the awards have ...