From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead-and it seems as powerful as the cultural moments his father,

LiAngelo Ball’s new track "Tweaker" became an instant hit in the Cavs' locker room, much like it did with everyone else so far.

LiAngelo Ball, aka Gelo, just dropped his song “Tweaker” after a clip of it went viral on social media. It all started during a stream with influencer Neon, when Gelo asked if he wanted to hear “some hot sh*t” and played the track in the car. Once people heard it, they went crazy, saying it sounded like it could’ve been a hit in the early 2000s.

Since that clip of LiAngelo Ball aka G3 aka Gelo played the song in his car for popular streamer n3on, the song has truly taken on a life of its own. Some hate the track and think it's mid, while others are having fun with the novelty of it all.

Damian Lillard is the ambassador of hip-hop in the NBA. Plenty of dudes in the league can rap, but he's very clearly the best of them. He's got legitimate albums with legendary features attached to them.

LiAngelo Ball is making waves in both music and sports after he released his latest “Tweaker” on Friday. Performing under the artist name G3, the track is already proving to be a hit as it garnered over four million views on YouTube.