An apparel shop in Lubbock, Texas recently found itself in a controversy involving the University of Colorado over a “Celebrate America” gameday shirt. The shirt, featuring the Texas Tech and Colorado helmets with an American flag design,

According to store owner Stephen Spiegelberg, the University of Colorado objected to licensing a product with an American flag on it in conjunction with either teams' logo. He added that the store later declined an opportunity to remove the flag from the proposed design.