British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

His last show for the house was followed not only by rave reviews but also a knighthood: the British designer was awarded France’s highest distinction, the chevalier de la Légion d’Honneur.

After a critically and commercially successful tenure, Jones is stepping away from Dior Men after seven years at the house