The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

Is it a coincidence that the Super Bowl 59 logo has the same colors as the two teams playing in the big game? Some fans don’t think so. Is it a coincidence that this year’s Super Bowl LIX logo turns out to have the exact same colors of the teams playing?

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

The Super Bowl logo theory is alive and well after the Kansas City Chiefs and Philadelphia Eagles both punched their ticket to the Big Game - prompting many to suggest that the NFL is rigged

The NFL had used unique, original logos for each Super Bowl in the past that often pertained to the game’s host city. That only

Football fans are scrutinizing the Super Bowl 59 logo based on a conspiracy theory. Did the logo colors accurately predict which teams would play?