In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

Starbucks took a shot in the dark with their new policy, and it’s bean working. The coffee giant has been making moves to ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...