For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

A new study about ADHD was recently released and could help professionals better understand the condition. ADHD, or attention ...

“TelevisaUnivision’s deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today’s convergent TV landscape,” said Kevin Krim, ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

This real-time feedback loop has never existed before. Traditional audience measurement tools provide data too slowly to influence current events. Strategic Implications for Event Professionals ...

The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the "unique, incremental reach" -- as well as "outcomes" -- generated by campaigns ...

CANNES, France--(BUSINESS WIRE)--Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for ...

In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy.

Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

The measurement deal will also allow GSTV to deliver measurement, reporting and audience insights from 29K+ locations to their clients. This will help advertisers understand the true impact of GSTV ...

LOS ANGELES (Reuters) -Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast and cable television in the U.S., winning more viewers in May than ...

Fans enjoy watching ESPN from the comfort of the couch, but many also seek out a fix of the latest sports news, opinion, and live action when they're at a bar, in the gym, or even sitting behind their ...