YouTube Gaming makes it a breeze to find and watch an endless supply of gaming live streams and videos, as well as broadcast your own from your desktop or your Android device.

Google even attempted to spin this content out into its own app in 2015 with the launch of YouTube Gaming, but it was discontinued in 2019 after the company admitted it caused “a lot of brand ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

YouTube Gaming makes it a breeze to find and watch an endless supply of gaming live streams and videos, as well as broadcast your own, whether it's from your desktop or your Android device.

YouTube Gaming has also undergone leadership changes following the exits last year of YouTube’s global head of gaming, Ryan Wyatt, and global head of gaming creators, Lester Chen. To succeed ...

This year alone has seen 800bn gaming-related video views, 90m hours of livestream content, and 250m gaming videos uploaded. And with high profile departures from Twitch to YouTube - namely Dr ...

But Twitch’s share of the market declined slightly a year later — to 61% — as YouTube, Facebook Gaming and Mixer start to pick up traction. Twitch, in many cases, has counter-offered ...

At this point, the three main players of the streaming world seem established, Twitch, YouTube and Facebook Gaming, owned by three of the world’s largest corporations, Amazon, Google and Facebook.

Until recently, YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including ...

Wyatt was at YouTube for over seven years, and oversaw its push into game streaming and the high-profile poaching of Twitch streamers such as Valkyrae, DrLupo, and TimTheTatman.

YouTube’s Head of Gaming Outlines Exclusive Creator Deals, Strategy Under New CEO. The video giant said it hit more than 120 billion hours of watch time for gaming-related content on the ...