In the first-ever NASCAR broadcast on The CW, the ratings were through the roof. The over-the-air channel had 906,000 viewers tuned in. NBC handed The CW coverage of the final eight races of the season to get a jumpstart on 2025.

More than one million people tuned in to watch Cole Custer move himself into pole position to win the Bristol Xfinity race at Bristol Motor Speedway on Friday, according to Nielsen ratings shared by Nexstar Media Group on Monday.

The NASCAR Xfinity and Cup Series are both on track Friday at Bristol Motor Speedway. The Xfinity Series will practice and qualify ahead of its race Friday night — the final race of the regular season. Dale Earnhardt Jr. makes his return to the series. This is his first Xfinity race since last year.

Dale Earnhardt Jr. reflects on what may have been his final lap in the NASCAR Xfinity Series under the lights at Bristol Motor Speedway, Tennessee. Despite facing numerous communication issues, Earnhardt Jr. finished the race in a respectable seventh-place finish.

“I’m not planning on racing next year,” Earnhardt said of the Xfinity Series. “I’ll be foolish to say I’m never going to run again because I don’t know well enough to stay away from it, and I’ll probably miss it next year and be absolutely willing to sign up for anything that might be beneficial to JR Motorsports.”

Dale Earnhardt Jr. calls for stricter enforcement of rules in NASCAR following a physical attack on driver Matt Tifft.