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Why Microsoft’s Xbox Branding Binge Has Me Worried
Microsoft unveiled its “This Is An Xbox” marketing campaign in November 2024, with a flashy ad that featured TVs, smartphones ...
Xbox Invites Developers To AI Roundtable The Same Day It Does Mass Layoffs
We are excited to be heading to Gamescom 2025 in Cologne, Germany, again this year! If you will also be attending, we are ...
Microsoft Gaming studios head Matt Booty says "overall portfolio strategy is unchanged" — with more than 40 games in production
Microsoft Gaming's Matt Booty says over 40 games are in development at Xbox, while sources say every game shown at the ...