At its global Conversations conference, the company announced firms using the WhatsApp Business Platform will now be able to use more of the features everyday users have on the messaging platform, ...

This will improve future work on the platform. So, with these added features, WhatsApp is no longer just a chat app. It’s now an integrated tool for marketing, customer service, and business growth.

The feature allows businesses to receive and initiate voice calls globally, using WhatsApp’s native interface so customers ...