Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

People commented that the speech was a microaggression. The general sentiment of many sharing their thoughts was that all ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

Are you a parent to a Gen Alpha kid who can’t stop repeating incomprehensible slang terms? Don’t worry, you’re not alone.

"It's absolutely fascinating," the Millennial told Newsweek. "I knew other Millennials would be as shocked and intrigued as I ...

Here’s your guide to who’s who. The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist Mark McCrindle ...