As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

It sometimes feels like Big Tech has gobbled up the creator economy, leaving little room for newcomers. Platforms like YouTube, Instagram, and TikTok facilitate billions of dollars flowing ...

It takes a village to craft a successful marketing campaign, and influencer content is no different. As more and more brands recognize the power of creator-led marketing and dedicate growing ...

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

As producer at a video agency , I love working with marketing professionals who know what they want. But I notice many lack confidence when delivering their vision in the form of a video brief. A ...