In B2B marketing, “demand generation” gets tossed around ... recommend that you find the best tools for your specific use ...

Looking to add AI to your demand generation mix? Can you start by testing AI tools for random tasks? Sure. But if you're looking to optimize across programs—and repeat results—consider your existing ...

Creating amazing content for your customers and potential customers, hosting free webinars, sharing industry-specific case studies, and providing a stellar ABM experience are all part of the best ...

Many marketing leaders have visions of creating the perfect AI-powered demand generation engine that delivers ... at key moments—and at scale. USE AI TO ANALYZE LEAD SCORING AND NURTURE ...

Let’s use the example of an event ... For instance, an SDR can highlight a case study focused on regulatory compliance if digital demand generation flags that the prospect has engaged with ...

Marketers generally prefer to use their own URL for landing pages rather than using a URL supplied by their demand-generation vendor. The remote forms functionality feeds data directly into ...

Looking ahead, management is focused on initiatives to further expand the patient funnel and drive adherence, particularly through targeted demand generation programs and digital health investments.