Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Just lather your sponge or brush with your choice of makeup brush cleaning solution and gently swirl the tool along the ...

The "sunburnt" blush look is still going strong, too (again, no actual sunburn required). DeRoest is leaning towards deeper ...

Astrologers say these are the best beauty looks according to your Venus sign. Check out the best makeup inspo and products ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to maintaining a soft, hydrated pout, finding the right lip balm can be a challenge. From treating naturally dry lips to combating harsh weather, a lip balm that nourishes throughout a ...

E.l.f. Cosmetics has acquired Hailey Bieber's skincare and beauty line, Rhode, in a new deal that is worth $1 billion, the ...

Enter the world of lip plumpers: your beauty shelf’s secret weapon for a pout that speaks volumes. These little tubes of magic don’t just sit pretty in your makeup bag, they tingle ...

From poolside skin to cooling face mists and the next gen of sunscreen for lips, these 5 trends and product categories will ...

Read on to discover the three staples that she swears by, including an iconic lip balm and a classic coverup. 'I have been using this makeup product from Estée Lauder since I was like 14 years ...