One trend heading back to the high street is boho; a revival of the free-spirited aesthetic with its suede boots, flowy ...

Paired with subtle makeup and sleek hair, Jolie's minimal approach to accessorising aligns with 2025's penchant for refined ...

Move over football shirts, there's a new sporty fashion trend that has emerged - and it's turned into a viral summer ...

Floral-embellished sandals are a major vibe, and enable you to bring a touch of summer wherever you go (even if it is drizzling). From sculptural orchid high-heels at Loewe to mini-corsage thongs at ...

The youngest Jenner sister wore the sultry look to party with Hailey Bieber and her sisters Kendall and Khloé over the ...

Even if you don’t know the brand’s name, you’ll recognise the viral blazers that hail from British label Aligne.

While clothing trends seem to move at breakneck speed, sandal trends tend to tread a more leisurely path. Every now and then, ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...