Virat Kohli will hope to make it 18th time lucky as he embarks this weekend on his latest quest to finally win the Indian Premier League while a 13-year-old could make tournament history.

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

South Asia, dentsu, throws light on dentsu’s dedicated ‘Growth Squad,’ a Media++ narrative, and a deeper integration of Media ...

CCI has approved Tata Groups’ holding firm Tata Sons’ proposed acquisition of an additional 10% stake in Tata Play.

Sports fans in India can now watch premium live matches on their TV screens without needing an OTT subscription, as Tata Play launches ‘FanCode Sports’—a dedicated 24/7 sports channel in ...

Tata Sons' acquisition of an additional 10% stake in Tata Play from an affiliate of Singaporean sovereign wealth fund Temasek ...

Tata Play teamed up with FanCode, an Indian sports streaming platform, to deliver sports coverage for its direct-to-home and streaming subscribers. The newly launched platform service, Tata Play ...

New Delhi: Tata Play has partnered with FanCode to deliver sports coverage for its Direct-To-Home and Streaming subscribers. The newly launched platform service, Tata Play FanCode Sports will air ...

Tata Play has teamed up with FanCode to deliver sports coverage for its direct-to-home and streaming subscribers. With this partnership, Indian fans can expect a front-row seat to all the drama ...

Tata Play and Airtel Digital TV are close to merging their satellite TV businesses, creating a $1.6 billion entity, as they seek to navigate the ongoing shift of subscribers to digital streaming ...

Tata Sons had sought the approval from the fair trade regulator for acquiring the additional 10 per cent stake in Tata Play ...

Fair trade regulator CCI on Monday cleared Tata Sons' proposed acquisition of an additional 10 per cent stake in DTH operator ...