Through 2024, Step One donated $5 for every pair sold to SLSA. They also invested in advertising to promote the cause and the summer safety message to help reduce drownings. Step One has now added a ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Distant Local, a new brand launched by Jeff Booth and Melissa Martinez, celebrates the magic of regional surf culture.

Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...

Instead, it’s the small town’s proximity to waves on the Strait of Juan de Fuca and Pacific Coast that lured Olson and Saari ...

Jeff "Doc" Lausch is the founder and shaper of the surfboard brand Surf Prescriptions in Huntington Beach, with shops also in Brazil, South Africa, Israel, Ireland, and Japan.

MEGHAN Markle sent her fans into a frenzy after sharing her first social media post in years in a “controversial re-branding” move, an expert told The Sun. The bizarre footage, which ...

The National Slate Museum in Llanberis shut in November for a multi-million pounds transformation. The redevelopment will ...

In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...

No longer reserved for time solely at the gym, the best activewear brands often blend the lines between fashion and function, offering longevity outside of just a sweaty workout. If you need more ...

SANTA CRUZ – A witness, just 20 yards away, recounted the moments when several massive waves slammed into the pilings of the Santa Cruz Wharf, sending the end of the wharf and three people into ...

Also this season, Jayma Cardoso’s Snow Lodge — from the Surf Lodge in Montauk — has a new chef and culinary director: Preston ...