Through 2024, Step One donated $5 for every pair sold to SLSA. They also invested in advertising to promote the cause and the summer safety message to help reduce drownings. Step One has now added a ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Distant Local, a new brand launched by Jeff Booth and Melissa Martinez, celebrates the magic of regional surf culture.

Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...

Instead, it’s the small town’s proximity to waves on the Strait of Juan de Fuca and Pacific Coast that lured Olson and Saari ...

Jeff "Doc" Lausch is the founder and shaper of the surfboard brand Surf Prescriptions in Huntington Beach, with shops also in Brazil, South Africa, Israel, Ireland, and Japan.

MEGHAN Markle sent her fans into a frenzy after sharing her first social media post in years in a “controversial re-branding” move, an expert told The Sun. The bizarre footage, which ...