Distant Local, a new brand launched by Jeff Booth and Melissa Martinez, celebrates the magic of regional surf culture.
Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...
It’s not unheard of in surfing, either. For example, Kolohe Andino, the one-time face of corporate, non-endemic brands like Target, along with being a mainstay on the Championship Tour ...
The Sportster 25 Surf appeals to a non-traditional Chris-Craft owner, one who wants to spend as much time behind the boat as ...
Australian surf wear brand Billabong has been sold after a takeover bid from rival Boardriders, which values the company at about $155m (£114m). The deal is a lifeline for the troubled firm ...
It's pretty funny." "The vision was that there are absolutely no female-owned surfboard brands in the industry. It's a very male-dominated part of surfing, with board building" she said.
Seven times British women's champion Lucy Campbell told the BBC the top brands "need to change". Despite surfing's eco-friendly image, it uses plastic boards covered in toxic resins and non ...
Surf, a laundry detergent brand, improved its brand power in the Philippines by partnering with the livestreaming platform KUMU where they had content creators share laundry and thrifting experiences.