After all, the man turned a company named after a fruit into one of the most successful brands in the world. Here is some guidance on when to rebrand and the steps to make a rebrand successful ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

The first phase of the rebranding process includes rebuilding the SouthPointe Recovery facility on Avenue A and establishing ...

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

A new sports bar and restaurant has opened in downtown Myrtle Beach. The business is a short distance from tourist section of ...

everplay group has announced that its CEO, Steve Bell, is to step down from the company with immediate effect. The games ...

PwC (PricewaterhouseCoopers) has initiated a thorough rebranding exercise, the first of its type in more than ten years, as a strategic step to redefine its global footprint. (AFP) At the core of ...

Donovan Dijak left WWE after his contract expired and posted to social media to speak his truth, putting the spotlight on himself as he sta ...

Delta Air Lines has uncorked a rebranding of all of its fare types — upending the Basic Economy/Main Cabin/Comfort Plus/etc.

Marketing, Schneider Electric, Greater India, and Atin Wahal, Executive Director of Saatchi & Saatchi India talk about the ...