Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store.

Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about the ...

The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from ...