"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

Starbucks is restructuring its leadership team, bringing in two executives with Taco Bell ties under CEO Brian Niccol’s ...

Shares of coffee giant Starbucks (NASDAQ: SBUX) popped on Wednesday after the company reported financial results for its fiscal first quarter of 2025 -- the first quarter of its hopeful turnaround.

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Starbucks Corp. (Nasdaq: SBUX) CEO Brian Niccol is once again shaking up the coffee giant's C-suite, and he's bringing more ...

New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...

The Seattle-based coffee giant just confirmed that it's bringing back two fan-favorite lavender drinks — along with an ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales, signaling early benefits from CEO Brian ...

Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...

In what promises to be a busy week for Starbucks ahead of its Tuesday earnings, the brand followed up Monday news of in-store ...

A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...