A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Things are changing at Starbucks.  During the company’s recent first quarter earnings call, CEO Brian Niccol shared some ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...

Key Takeaways The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Chairman and CEO Brian Niccol, who joined the company in September, said customer-focused changes - such as a decision to ...

Free refills and milk are back at the stores, with certain exceptions, all a part of the Seattle-based company’s January ...

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...