White sage has something in common with millions of humans: Tragically — at least for the sage — we all want land in Southern California. The tall, silvery Salvia apiana is native only to ...

With a habitat that covers much of Southern California and extends into Baja California, white sage is essential to the region. The fragrant shrub attracts pollinators. Its seeds provide ...

CNPS estimates that with very few commercial growers, the vast majority of white sage products on the market are poached. The plant only naturally occurs in Southern California and Northern Baja ...

From San Luis Obispo south to Baja California, white sage grows natively and has been used by Native Americans ritually. The act of “smudging” or purifying a person or place has been appropriated, ...

Native to southern California and northern Mexico, before white sage became a global trend, Indigenous tribes burned the herb in spiritual ceremonies to cleanse, purify, and pray. The use of white ...