Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be part of his rise ...

Comparisons aside, it appears that the Louis Vuitton ButterSoft will be available in a number of looks. The shoes feature ...

Originally designed to meet the needs of football quarterbacks in the early ’80s, the Field General faded into obscurity ...

A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of ...

Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer ...

The main pack of the Predator 25 arrives in a typically bold fashion – via a striking red and grey colourway that embodies ...

After years of the Adidas Sambas dominating sneaker trends, there's a shift for 2025 and even a return to some good old white ...

Tyler Rutstein, a veteran of Adidas and Overtime, has been hired by Under Armour as its senior vice president of global brand and Americas marketing. In an email to FN, Under Armour confirmed ...

Come this year, we'll see the iconic Nike KD 4 sneakers honoring his “Scoring Title” achievements from his time in Oklahoma City. Check our Sneakers news for more upcoming releases and ...

Emily Durgin, 30, who finished ninth at the Olympic Marathon Trials after falling in the final meters of the race, recently ...

This year, no fashion item has made headlines quite like sneakers—Adidas Sambas. They were everywhere until they became too popular, prompting some people to sell them, some to bury them in their ...