Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone color chart, so you can only see it in the lab on the campus of UC Berkeley ...

Odyssey is stepping up its game in the zero-torque space. With zero torque putting being the talk of professional and amateur golf, the company is releasing the high-MOI Square 2 Square Max 1 and ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere over the rainbow. And the new color enabled by Oz is named “olo,” a ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

This small, hotel-style apartment was originally published in AD France. Not a subscriber? Join AD for print and digital ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

UC Berkeley's Oz platform has revealed a new color called "olo," which could advance vision research and lead to potential ...

In the case of the latest one-shot, he's teaming up with virtuoso artist Juan Ferreyra for a story that pits Galactus against ...

In a paper published on Friday in Science Advances, researchers detail how they used a precise laser setup to stimulate the ...

The legend of Marvel and DC Comics is the subject of a new exhibition, ‘Jack Kirby: Heroes and Humanity,’ at the Skirball ...