A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Amid plunging alcohol sales, some groups representing liquor stores are opposing the ban. Beer distributors are in favor of ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

Terre Haute has unveiled a new logo, highlighting the city's architectural history and sports culture. Mayor Brandon Sakbun ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...