Meta begins a ‘small test’ of ads on Threads
In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service ...
Meta: Advertising Strength Is Helping To Offset Huge Expense Growth (Upgrade)
Meta Platforms reported strong earnings, but the stock's modest rise reflects its already high valuation after a 70% rally ...
Campaign US3h
Meta introduces ads on Threads
Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and ...
Meta says end of fact-checking hasn’t impacted ad spend
Meta says its controversial decision to put an end to its fact-checking program hasn't impacted advertiser spend. On its Q4 ...
Marketing Dive3h
Meta’s AI tools attract more advertisers as tech enters ‘defining’ year
More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...