the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700 ...

DiCaprio’s ref. 116509 marks a few important evolutions for the Rolex brand. It is part of the early era of Daytonas from the ...

While presenting an award at the Golden Globes, the musician took to the stage to solidify his watch guy status ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...