The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

The module will briefly consider the nature of brands, and of PR generally, but will concentrate on the use of PR techniques to build and promote brands. Brand or consumer PR practitioners operate at ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions. Industry-informed and relevant modules ...

Employing insights from a range of academic disciplines, this module provides students with an opportunity to critically engage with the key debates surrounding public relations and its role in ...

Public relations professionals work with media types--magazines and newspaper editors and radio and TV producers--to get their clients' stories in the news. Because there's an awful lot of media ...

Master the art of strategic communication with an MBA in Public Relations, where you'll deepen your expertise in crafting compelling messages and managing complex PR campaigns. Customize your degree ...

A public relations veteran shares his thoughts on the current state of the industry--and what it can do better. Before you go shopping for someone to do the work for you, consider these public ...