The spread of misinformation goes beyond public relations and poses a real risk to business operations. Whether it's inaccurate information shared ...

John Maroon attributes his agency's success to building and nurturing great relationships with clients, media and the people ...

Brett Arends is an award-winning financial writer with many years experience writing about markets, economics and personal finance. He has received an individual award from the Society of American ...

Baylor University today announced the recipients of the 2025 Baylor Alumni Awards, which honor individuals who embody the distinctive mission of the University and their remarkable achievements. A ...

I’ve struggled to come up with a succinct and simplistic way to explain this to other people, so let’s instead use an example from ... former Nintendo public relations manager and host of ...

LAST year will be remembered as a year of crises. Many of the corporate variety were self-inflicted. As in years past, executives often failed to apply the most basic principles of crisis and ...

PR is about worldbuilding: crafting compelling narratives that shape public perception ... that creators bring to the table. A great example of this confluence is Coca-Cola’s recent partnership ...

Some guerilla marketing strategies include: Guerrilla marketing is meant to be experiential, getting the public to interact ... film and character is a strong example of guerrilla marketing.

Getting your funnel right is imperative, but when you read content about marketing funnels online, there are always plenty of B2B examples. Hubspot easily comes to mind. But this is ecommerce we’re ...

Customer data you collect at the start of your multi-segment marketing strategy highlights which messaging, campaign, or promotion each individual customer is most likely to convert off the back of.