Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

Question: There is a great deal of hype about integrated marketing communications. What is the status of this subject today? Kotler: In the past, we taught separate courses on advertising, sales ...

This includes advertising, sales promotion, public relations and personal selling. A business can use public relations to increase awareness of the business and its products. This is usually free ...