Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Public relations refers to the behind-the-scenes management of an organization’s or individual’s public ... you can progress into a managerial role in marketing, advertising, promotions, ...

Some advertising agencies have added these communication capabilities—they have created them or networked with public relations firms, sales promotion firms and direct-marketing firms in a move to ...

GreenHouse Digital + PR has announced a series of strategic promotions, naming three senior team members to elevated ...

Marketing may have been more focused on the four Ps of marketing (product, price, place, and promotion) while communications would have been left to press releases and reputation management. But ...

As part of this strategic shift, Maya El Mouhaier has been elevated to the role of Chief Marketing Officer of JGroup.

Public Relations: Companies promote ... Cross-promotion in marketing is when one brand collaborates and teams up with another to promote each other's products across multiple marketing platforms.