Pop-Tarts is no stranger to reinventing itself, but its latest move might just be its coolest yet—literally. The iconic toaster pastry brand is heading into the freezer aisle with an all-new ...

Instead, they're partaking in their annual tradition of comparing opposing teams to Pop-Tarts. It's a hilarious tradition, one that started with them throwing mayonnaise on a Pop-Tart for the ...

You grab some ice cream—and not just any ice cream (we’re fancy here). You get Pop-Tarts ice cream. Sounds like a fever dream, right? But it’s reality because Pop-Tarts just dropped big news ...

Pop-Tarts transformed its brand perception and boosted sales in the US by creating an innovative and entertaining edible mascot for its college football bowl sponsorship. In sports sponsorships, most ...

The X account Tayvis Nation shared a screengrab of a TikTok video that showed the Pop-Tarts and a note Swift wrote on the box ...

Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a ...

(WSVN) - Forget everything you know about Pop-Tarts. They’re cold now. It’s as if Pop-Tarts and ice cream had a baby, and it’s here to ruin your diet. Specifically, Kellanova released three ...

In what has become an annual tradition, the team's social media account revealed their opponents for the upcoming season by comparing them to a fake brand of Pop-Tarts that the franchise felt ...