Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

While Dr Pepper is marginally ahead of Pepsi, statistically it's a virtual ... Journal that the brand kept up a consistent marketing theme, with a focus on the unique taste. Dr Pepper has a ...

PepsiCo had nine patents in digitalization during Q4 2023. PepsiCo Inc has developed methods and systems for dispensing beverages using wireless technology, with a dispenser housing and valve housing ...

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent” flavor, meanwhile ...