AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index. The fourth year in a row that the ...

Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for ...

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

A DIET DOESN'T HAVE TO BE A YAWN... YES IT DOES. Does the World Really need Another Energy Drink? Absolutely not. But when you Stop and Think about it, Yes it does. There are over 150 Energy drink ...

Here’s a bit of history to digest. Pepsi-Cola, more commonly known by its shortened name Pepsi, was created in 1898 by small-town pharmacist Caleb Bradham in New Bern, North Carolina in part to ...

As a category, carbonated soft drinks (CSDs) have been hurting for years. Category perception, stagnant sales and shopper disinterest have disproportionally affected Pepsi compared to the competition.

Shaquille O'Neal has teamed with Pepsi to cook up a new holiday-themed flavor and you can get a taste for free. To promote the new flavor – limited-edition Pepsi Zero Sugar Gingerbread – O ...

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent” flavor, meanwhile ...

Pepsi and Little Caesars are teaming up to bring back a fan-favorite soda flavor. On Monday, the two brands announced the return of Pepsi Pineapple, which will be exclusively available at Little ...

PepsiCo has secured a nearly $2 billion deal to buy prebiotic-infused soda brand Poppi, the food and beverage manufacturer announced Monday. PepsiCo said it had entered into a definitive agreement ...

Dec 19 - A U.S. appeals court sided with PepsiCo (PEP.O), opens new tab on Thursday in a lawsuit from canned coffee maker Rise Brewing that accused Pepsi's "Mtn Dew Rise" morning energy drink of ...