As a category, carbonated soft drinks (CSDs) have been hurting for years. Category perception, stagnant sales and shopper disinterest have disproportionally affected Pepsi compared to the competition.

A DIET DOESN'T HAVE TO BE A YAWN... YES IT DOES. Does the World Really need Another Energy Drink? Absolutely not. But when you Stop and Think about it, Yes it does. There are over 150 Energy drink ...