Watch Tim Robinson meet an alien, Charli XCX explain football, and Post Malone pound some brews.

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into ...

As many people appreciate ... these options are no longer just a bland, boring drink. Speaking about the new Michelob Ultra ...

Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.

Super Bowl 59 is almost here and, with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver ...

Consumers under 30 tend to buy less alcohol and drink less often ... the parent company of brands like Budweiser and Michelob Ultra — were preparing for a culture shift toward nonalcoholic ...

Consumers under 30 have become less likely over the past two decades to drink alcohol at all ... 500 global brands including Budweiser and Michelob Ultra, launched Corona Cero the same year.

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine ...

After all, Dogfish Head built its brand making “off-centered ales for off-centered people,” usually using wild and wacky ingredients. But if craft beer hopes to put a dent into the sales of Michelob ...

Younger consumers under the age of 30 buy less alcohol and drink less often ... InBev — the parent of brands like Budweiser and Michelob Ultra — were preparing for a culture shift favoring ...