LaMelo Ball & Puma team up to create iconic TMNT sneakers (PHOTOS)
Charlotte Hornets star LaMelo Ball and his sneaker sponsor, Puma, are set to release the greatest sneakers of all time.
Puma Lacks an Edge but Is an Established Player in the Expanding Global Sportswear Industry
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Adidas Remains a Leading Global Sportswear Brand as It Rebounds From a Challenging Period
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
Seven sneaker trends that will define style in 2025
Stay ahead of the curve with these sneaker trends of 2025, from hybrid hiking shoes to animal prints — we’ve got your ...
The Next It-Sneaker Has Dropped, Here’s How To Style It
Of course, actually finding a sneaker that suits your individual style is sometimes easier said than done. You want something ...
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Salehe Bembury X PUMA has almost arrived
A partnership that was originally teased back in July of 2024 by Salehe Bembury via an Instagram post holding a “TOP SECRET ...
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Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women's Basketball Movement
The moment women's basketball fans have been patiently waiting for his finally here. Unrivaled, the new three-on-three ...