We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

PUMA has masterfully achieved this with the label’s latest red-hot sneaker, the Speedcat. Inspired by the fast-paced world of ...

The PUMA All-Pro NITRO SQD, a recent silhouette from the popular shoe brand, has received a vivid blue color treatment.

Puma’s new collaboration with French designer Louis-Gabriel Nouchi finally has a release date. First seen at the designer’s ...

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Puma has expanded its partnership with Hyrox, the global fitness race, to kick off 2025 with an exciting new collection. See ...

Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To start 2025, the two have teamed up on a new collection, which includes ...

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...

The first week of 2025’s worst-kept secret is already out and it’s a big one. On Wednesday, Cobra Puma Golf announced the signing of Max Homa to a multi-year endorsement contract to play Cobra ...