With AI-powered tools like ChatGPT and Adobe AI proliferating the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and ...

Get ready for Campaign360 2025 on May 27-28 at the iconic Marina Bay Sands in Singapore! This year, Campaign Asia-Pacific, ...

Influencer relations is public relations With the right tools and strategies, it can be easy to align influencer marketing with your broader communications strategy. As well as giving you a new way to ...

Done right, it positions your company as an industry authority. In tough times, being seen as a trusted expert—not just a ...

We’ve all seen it: empty promises of advanced capabilities that don’t hold water. Raquel P. of Propellernet explains how to ...

In 2025, marketing heads are leaning into predictive and prescriptive analytics tools that don’t just tell you what happened but what you should do next. In short, analytics in 2025 is less ...

The new series features industry experts across pitching, marketing, PR, and LinkedIn to help independent agencies grow and ...

Video marketing tools allow you to create, edit, and share videos on social media. Here is how these tools are helpful for PR. Keep your video’s duration short, as most people don’t have a ...

Tiger Pistol's latest playbook makes the case for a new standard in home service franchise marketing – one where ... equips franchise systems with the tools to outperform benchmarks, scale ...

In this interview, Nahawi explains why cultural nuance still trips up AI in the Middle East, which jobs will go — and which ...