It’s also one of the biggest challenges facing the OOH industry. Shriranga Sudhakara, Founder & Managing Director of Vyoma Media feels there needs to be a common currency in OOH advertising.

oOh!media and its creative and innovation hub, POLY has launched a groundbreaking campaign for ANZ Falcon technology that leverages innovation to deliver an interactive and personalised Out of ...

Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a media format in Bengaluru - Digital Bus Shelters. “Building on its strong presence in Bengaluru, Times OOH ...

Digital outdoor media company QMS has appointed Nick Crowe Victorian sales director, independent and direct. Crowe will join QMS on March 31 from oOh!media, where he has been group sales leader ...

Similarly to its partnership with JCDecaux, ANZ has taken over a portion of oOh!media’s digital network to roll out its AI-powered, interactive ANZ Falcon campaign. Educating Aussies about the ...

oOh!media and its creative and innovation hub POLY have launched an interactive and personalised OOH campaign for ANZ Falcon. This latest iteration of the ANZ Falcon campaign blends physical and ...

Frank Hardenberg, managing director of OOH Masters, will continue to oversee operations. “Talon has an impressive operation globally and this partnership provides access to their advanced data and ...

Rapport, the Out-of-Home (OOH) agency under the Interpublic Group (IPG), has successfully retained the OOH media mandate for Hindustan Unilever Limited (HUL) following a competitive multi-agency pitch ...

The collapse of a massive hoarding in Mumbai’s Ghatkopar suburb in May, which left over 75 people injured and 17 dead, also negatively impacted the city’s out-of-home (OOH) industry by 10-15% ...

Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource. During the past twelve months the Telecoms brand has more than doubled its ...

Knauf India, a leading provider of innovative building materials and solutions, has unveiled a sweeping Out-of-Home (OOH) advertising campaign across key airports in India. This ambitious initiative ...